Virtus Sports Group

virtusMGT

Management & Governance

Strategy, management and innovation to transform sport.

01

Integrated Strategic Plan

A shared vision to transform your organization. We align institutional strategy, commercial development and sporting ambition within a clear, actionable roadmap.

Strategic planning pyramid from identity and values to action plans and KPIs
  • Assessment
  • Vision and objectives
  • Action plan
  • Performance indicators
02

Governance Model

Strong foundations for professional management. We define structures, responsibilities and decision-making mechanisms that connect institutional purpose with everyday operations.

Division of roles by domain between board and management, and four levels of decision-making
  • Management structures
  • Roles and responsibilities
  • Decision-making
  • Oversight
03

Fan Ecosystem

Connecting identity, community and business. We integrate fan engagement, communications, ticketing and memberships to strengthen relationships with supporters and develop new revenue streams.

Fan ecosystem connecting digital channels, ticketing, CRM and data
  • Brand identity
  • Fan engagement
  • Ticketing and memberships
  • Commercial development
04

Sporting Intelligence Model

Turning information into sporting decisions. We bring together analytics, technology and knowledge of the game to support planning, talent development and performance monitoring.

Professional football stadium illustrating intelligence-led sporting decisions
  • Analysis and monitoring
  • Talent development
  • Applied technology
  • Performance
05

Benchmarking against top performers in each vertical

We benchmark each vertical against leading organizations in the sports ecosystem to identify best practices, gaps and opportunities.

Leagues considered for international benchmarking by Virtus
  • Strategy
  • Fans
  • Governance
  • Sporting intelligence